DITEX 2026
Art direction, sales,
vendors and on-site.
From the identity
to the last shuttle.
For three days, DITEX brings travel industry decision-makers and their partners together around three words: meet, breathe, do business. There were three of us running it at 360 Sharing. Here's what I did, hat by hat.
thecamp · Aix-en-ProvenceA private campus in the pine forest, found as a teamPhoto: thecamp
Art direction
Before you pick a single rug or lantern, you need to know what the event is trying to say. DITEX was meant to feel like a breather: a place where people slow down so they can really connect. I gave DITEX its look, then carried it into every space, so the vibe stayed the same across all three days.
- Co-createthe DITEX identity, with the 360 Sharing team.
- Leadthe entire art direction of the event.
- Styledecor, rugs, lanterns, furniture: one consistent look from day one to the very end.
Sales and marketing
A B2B event is only as good as the people in the room. My job: find the right partners, get the word out to travel professionals, and keep attendees engaged before, during and after the event.
- Prospectthe “change makers”, the DITEX partners.
- Promotethe event at the IFTM Top Resa trade show, from behind the booth.
- Engagethe attendees' WhatsApp community, before, during and after.
Vendors
A great event is a chain of vendors working together without stepping on each other's toes. I picked them, negotiated with each one, then got everyone on the same schedule, always asking one question: does this make the attendee experience better?
- Scoutthe venue as a team, all the way to choosing thecamp, near Aix-en-Provence.
- Negotiatestyling, decor, caterers, musicians, AV: from sourcing to follow-up.
- Syncone shared schedule with everyone, so it all held together over three days.
Coordination
On the day, everything you planned has to actually work. I spent four days on site, from setup to the last checkout, as the go-to person for vendors, speakers and attendees alike.
- Runthe setup, the welcome and the event program.
- Welcomevendors, speakers and over 300 attendees.
- Orchestrateshuttles, keynotes, workshops, yoga and sports: everyone in the right place, on time.
- Overseeworkshop equipment, reachable day and night until the last departure.
